WOODSTOCK, GEORGIA
July 10, 2007
Insurance News
(PRLEAP.COM) Marta B. Dunton, widow of Loren Dunton, the founder
of financial planning, recently called the new Financial Advisors Legal
Association insurance coverage that protects the individual financial planner,
"A historical highlight in the evolution of financial planning! This is a major
high point. Now, finally, the financial planner can be adequately protected."
Marta Dunton continued, "This is new, unique, original, and one-of-a-kind. The
planner is no longer compelled to face potential litigation alone. Today
planners are more subject to legal actions than are any other profession, even
doctors. And the average cost for a typical defense is now over forty-two
thousand dollars. This special coverage has long been needed to protect
planners. There is strength in numbers and that will help keep the cost
affordable. I congratulate FA Legal for making this important benefit possible
for America’s financial planners."
Speaking from the balcony of her San Francisco residence that overlooks the Bay
Area Bridge, the ‘First Lady of Financial Planning,’ Marta Dunton further
explained, "Loren was known as the man who created a profession but never
practiced it. Loren created the term ‘financial planning’ and devoted many years
to creating the first financial planning associations. These were the Financial
Planning Association (FPA), the College for Financial Planning (ICFP), the
Certified Financial Planner (CFP) designation, and the National Center for
Financial Education (NCFE). Loren also created Financial Planning magazine, the
first publication serving this new specialty discipline."
"He also devised the process of financial planning and during his lifetime he
remained a major influence on the culture of financial planning. I wish Loren
could have seen the arrival of this special new insurance that will protect the
RFC, and other planners. This means, finally thee is adequate protection for
your business. Those who practice this profession have long deserved such
protection! I feel that financial planning has finally truly arrived. Planners
no longer have to be at such high risk."
Dunton’s precept’s lead to the establishment of the International Association of
Registered Financial Consultants (IARFC), now the fastest growing financial
planning association in the world. Each year the IARFC presents the Loren Dunton
Award. Money magazine chose Dunton as ‘One of the ten most influential financial
men in the history of the USA.’ USA Today called Dunton, ‘The founding father of
one of America’s greatest industries.’
According to Marta Dunton, "Loren dedicated his life’s work to establishing the
process that today has grown into a multi-trillion dollar industry. Loren was a
man of vision who recognized a great need. He would be thrilled over the new
development of truly comprehensive practice liability coverage that is now
available through FALA to better protect the individual planner or insurance
agent. There is now an explosion of litigation that threatens all financial
professionals."
Free and no obligation details are available from the Financial Advisors Legal
Association (FALA) at 7469 West Lake Mead Boulevard, Suite 170, Las Vegas,
Nevada 89126 or go to their web site.
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